Exclusive: Cherinen Entertainment has appointed John Fruman, former chairman and CEO of Red Arrow Studios.
Frouman joins the company, which is behind such films The forest is the planet of the people Suffrage and Ford vs. Ferrari And the Apple Series SeeIn an indefinite role.
He was recently president of Will and Jada Pinkett Smith’s Westbrook International, which earlier this year took full control of German producer Telepol, where Fruman was previously CEO.
This comes as Cherinen Entertainment looks to acquire Red Arrow, the production group behind the series, like Netflix. Love is blind And Amazon BoschAlthough sources warn that his appointment is not a coincidence but directly related to his interest in the European superindy.
Fruman was chairman and CEO of Red Arrow Studios, a US-based production company that specializes in kinetic content and Circus Producer left / right, between 2010 and 2019. He has previously joined the private equity firm Soap Capital Group since 2004 to work on production and content acquisition for parent company, European media giant ProSiebenSat.1.
The full details of his role in Cherinin Entertainment are unclear and it remains to be seen how Fruman will fit into the company’s structure, as it continues to expand its film and television business.
Cherinin Entertainment has been growing its rice over the last few years.
In February 2021, it set up a non-scripted studio run by former ESPN content chief Connor Shell, who was an executive producer. OJ: Made in America And The Last Dance. It has a multi-year contract with Spotify to adapt subsequent podcasts to TV and movie features, overseeing former CAA agent Vanessa Silverton-Peel to oversee it.
Last year, the company also hired Bill McColdrick, former president of NBCUuniversal Entertainment Networks and Direct-to-Consumer’s original content as EVP, film and television.
Red Arrow, meanwhile, is back on the block after trying to sell ProSiebenSat.1 in 2019, where it was priced at around $ 400M.
In September 2019, ProSiebenSat.1 launched a strategic review of the business and expressed interest in the choice of Sony Pictures Television, All3Media and AMC Networks, as well as several private equity companies. However, it pulled the plug on the process in March 2020 as a result of the Kovid-19 epidemic.
Cherinin is understood to be one of the few suitors looking at the entertainment business.