Basketball fans collectively celebrate another failed Duke March Madness race and congratulate Coach K on his much-deserved retirement, not to mention that last night’s instant classic between the Duke Blue Devils and the North Carolina Ter Hills will achieve some amazing numbers. .
UNC-Duke Barnburner featuring 18 lead changes and 12 ties that made the NCAA Men’s Final Four telecast the most-watched on any network since 2017. Last night’s meeting was a little surprising as it marked the first time two legendary men’s basketballs had been identified. The program is closed in the history of the NCAA Tournament.
The unprecedented competitive match drew an average of 16.3 million viewers (based on total spectator supply), which, according to estimates, would only mark it as the second most watched college basketball telecast in the history of television once the out-of-home audience was included. According to a recent trend analysis, out-of-home visitors accounted for more than 10% of the final visitor’s number.
The men’s Final Four basketball game between Kansas and Villanova received an average of 10.3 million spectators (based on total spectator supply.) Together, last night’s semifinal games generated 13.5 million spectators, an increase of 9% from March Madness last year. Got tourni
The NCAA March Madness Live also marked some viewing milestones last night. Featuring 1.4 million concurrent streams during the UNC-Duke match, the program used the most viewers and the most minutes for any single game in MML history. This year’s March Madness has already created the most live uniqueness for any full tournament in the history of March Madness Live.
Official NCAA Men’s March Madness Social Handles Generates Record Engagement for Final Four Content, Previous Final Four All-Time High vs. + 36% Increase To date for the tournament, social engagement has increased by + 63% compared to the previous record last year.