Lincoln Center-based filmmaker Sarah Eaton, a veteran of the film industry and former head of media relations at the Sundance Institute, has been named VP of Marketing and Communications.
He will lead the development and implementation of strategies for promoting the FLC’s mission, programs and initiatives, reporting directly to the organization’s president, Leslie Kleinberg. In addition to year-round repertoire and commercial film programs, FLC is known for presenting the annual New York Film Festival.
Eaton will oversee teams focused on marketing, promotion and communications, brand and audience farming, and community engagement, according to a press release.
Executive Solomon R. Joining the FLC from the Guggenheim Museum and Foundation, where he has worked since 2015. As Senior Director of Marketing and Communications, he has directed and contributed to the planning and marketing planning for all exhibitions and initiatives. Process for the future Guggenheim Abu Dhabi Museum. Prior to Guggenheim, he was director of media relations at the Sundance Institute. In that role, he was responsible for promoting the organization’s wide range of initiatives, including the Sundance Film Festival and the Artist Development Program, as well as spreading social media and strategic messages.
Prior to Sundance, Eaton was the PR and Communications SVP for Sundance Channel, now known as Sundance TV. He has also worked in public relations for Special Film Distributor October Films and Fine Line Features. Early in his career, he was a film promoter at The Museum of Modern Art, New York, and worked in the press office of the New York Film Festival.
“We cannot be more thrilled that Sarah has joined us at this critical moment in the history of our organization,” Kleinberg said. “Sarah’s experience working in nonprofit and nonprofit films and cultural organizations gives her a unique perspective and set of experiences. He will be a key member of our executive leadership team and we will continue to play an important role in developing our organizational strategy, especially as we prepare for our most important endeavor, the 60th anniversary of the New York Film Festival. “
The festival will run from September 30 to October 16, the organizers announced earlier,
“Film at the Lincoln Center provides a premiere home for all those who cherish the shared experience of watching films by different directors and producers around the world, whether they are well-known or emerging,” Eaton said. “I look forward to working with the FLC team to raise awareness of its offerings, to raise a diverse and young audience and to promote the art and craft of cinema.”