Sweden has become the latest region to order a local version Rupel’s drag race, The first from Scandinavia, the producer of the hit format World of Wonder pushed it on Mip TV this week.
The Swedish pubcaster SVT has hosted the show and will premiere on WOW Presents Plus, World of Wonder’s SVOD in the US, UK and other regions. The local indie mastiff will be made by AB.
Hosted and co-produced by Judge Rupel Charles, Drag race A contest format in which one queen per week is eliminated after competing in a contest.
The show was launched in the United States in 2009 but has only attracted international interest in the last few years, and a wealth of local editions are now being created in Thailand, Chile, Canada, the Netherlands, the United Kingdom, Spain, Australia and New Zealand, France. Philippines and Italy.
Last spin off, United Kingdom v. World, Last month ended in the UK’s BBC Three, which brought together the US, the UK, the Netherlands, Canada and the Queens of Thailand in a World Cup-style format.
Rupel Exec Fenton Bailey is on Mip TV this week with Sally Miles, who leads the format’s international sales, and both are talking to other overseas buyers about adapting locally.
“Drag race And the art of dragging is a global phenomenon that continues to attract global audiences, so we’re thrilled to launch a brand new team of queens, “said Randy Barbato, co-founder of Bailey and co-founder of World of Wonder. “As our drag family continues to grow, we look forward to seeing this new Queen Cucumber on our screens.”
Drag race Sweden Bailey, Charles, Barbato and Tom Campbell will be co-produced by World of Wonder Productions.