The time spent on streaming has increased by 18% compared to last year, Nielsen says

A new report from Nielsen found that the total time spent on streaming from February 2021 to February 2022 increased by 18%.

The “State of Play” report, drawing on Nielsen panel data, estimated that 169.4 billion minutes were spent streaming over the week, up from 143.2 billion last year.

Never again to see, of course. Nielsen has pegged the number of unique program titles at 817,000 and climbing in the US. Interestingly, only 15% of these headlines are exclusive to a specific subscription streaming outlet, as in the case of a show. Stranger Things On netflix In contrast, about 41% of programming is available on a non-exclusive basis at multiple subscription streaming outlets.

While 72% of Americans agree with the statement, “I like my user experience with video streaming services,” and 93% plan to expand or stabilize their streaming options, there is still plenty of opportunity to watch live TV. Sports that account for most. Between January and September 2021, live TV represented more than half of the total TV time of 4 hours and 49 minutes, at 2 hours 53 minutes. The time-shifted TV was 34 minutes with the use of a connected device via a TV set (for example, a Roku box or Amazon Fire Stick) averaging 1 hour 22 minutes.

“Streaming appetite aside, the amount of time is fixed on any given day, and the growing vast landscape is what many consumers are most interested in and are not sure where to find the content they are most interested in.” The results indicate that “survey respondents felt overwhelmed by the many choices they made.” Nearly half of survey respondents say the proliferation of options (new programming and new streaming services) makes it challenging to find what they want.

A bundled solution that has evolved in this environment is, of course, services like Virtual MVPD and YouTube TV, Hulu + Live TV and Sling. Nielsen says vMVPD adoption has increased from 7.1% of all TV households to 12.5% ​​in the last three years.

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